Commercial maths for the drinks trade.

Free UK calculators for duty, margins, price ladders and deals. Built by people who price drinks for a living. Duty rates are checked against HMRC and updated when they change.

Duty rates in force1 Feb 2026

Last checked with HMRC1 Oct 2026

Spirits over 22%£33.99 / LPA

70cl at 40% ABV£9.52

75cl wine at 13%£2.99

440ml can at 4.5%£0.45

Pricing and margin

Retailer margin calculatorEnter any two of cost, margin, price or profit. Works for retail, on-trade serves and wholesale.Cost £15.50 at £27 RRP = 31.1% margin Price ladder calculatorFrom your duty-paid cost through wholesaler, bar or retailer to the consumer price.Who makes what on one bottle Price-back calculatorStart at the shelf or menu price and work back to what's left for the brand.Menu price to ex-cellar Cocktail cost and GP calculatorCost a cocktail spec by the millilitre and see the GP at your menu price, or the price you need.Margarita at £12 = 72.4% GP Landed cost calculatorSupplier price, FX, freight, bond and duty to a duty-paid delivered cost per bottle and case.Ex-cellar to DPD cost

Tax and duty

UK alcohol duty calculatorDuty per bottle, case and litre for spirits, wine, beer and cider, including draught relief.Current HMRC rates UK alcohol duty rates 2026Every current rate in one table, plus duty on the packs you actually sell.Reference VAT calculatorAdd or remove UK VAT in one step.£27 inc VAT = £22.50 ex VAT

Deals and everyday maths

Stock retro calculatorTurn "1 on 6" into a real per-bottle discount and the cost to the brand owner.1 on 6 = 14.3% off Percentage calculatorPercent of, what percent, and percentage change. Nothing else.Quick sums Drinks trade glossaryMargin vs mark-up, GP, NSV, under bond, ex-cellar, RHD and more, in plain English.Reference